Frame and Wheel attended the 2011 Multisport World Expo and Conference in Cambridge, Massachusetts last weekend. This was the second such event attended by Frame and Wheel this year and it was very interesting. Frame and Wheel baffled vendors and participants with a rambling and confusing elevator pitch, but at the same time made some good contacts and caught up with some friends. One IBD representative observed that public attendees were in a buying mood and were asking which bikes they should buy rather than should they buy one at all. Another vendor observed that he had sold hundreds of over stock items after sending out an email. Frame and Wheel learned that one IBD has three sales a year in order to keep inventory moving: one in the spring, one in the summer and one in the fall. Another IBD noted the difficulty of predicting market demand for bicycle frames five months in the future. There were dozens of beautiful bikes on display and keen public interest in a display of group suffering in the form of an indoor compu-trainer time trial.
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