Sunday, February 27, 2011

Some favorites form the market

Frame and Wheel has asked the market to identify some schemes that resonate. The results so far  are posted below. Frame and Wheel observes that white lettering is popular and that traditional colors of black, red, white are in favor. The idea of a blue or black front fork resonates, and the market seems to accept a light yellow too. Frame and Wheel notes that the black frame has gold bands around the white panels. The red frame has black bands around the white panel on the seat tube. Frame and Wheel notes that to set up the pattern involves a cost, so it will be economical to settle on one pattern and then choose different colors from there; there is no set up cost for different colors. Frame and Wheel notes that the AD on the top tube is missing a  hyphen.



Monday, February 21, 2011

Austro-Daimler AD SLC mock ups

Frame and Wheel retained Bob the Screenprinter to develop some mock ups for the next order of frames.  Frame and Wheel will post some samples here, but all of them can be found on the Frame and Wheel page on Facebook. There are too many for a poll at the moment, but viewers should post a comment to identify their favorites in Facebook or on this blog, and those will be the ones ordered. The next batch of frames will be standard framesets.








Friday, February 18, 2011

Di2 frames

Frame and Wheel remembers being asked earlier this week about electronic shifting. Frame and Wheel answered that it is not really necessary and regular shifting will do just fine, thank you. Frame and Wheel never imagined trying it, until the moment Frame and Wheel figured out that the nine Austro-Daimler Superleicht Carbons are designed for Shimano Di2 shifting. Everyone is surprised, including the manufacturer, the agent, the mechanics and Frame and Wheel. The fact that no one could figure out that the frames are set up for Di2 is testimony too how rare the system is, at least in the northeast. Indeed, the person who asked Frame and Wheel the question was holding the frame in their hands.
Frame and Wheel will build one frame up and has to admit that the prospect of digital shifting is exciting. Many consumers describe Shimano Di2 shifting as if it were air conditioning: once you start using it, you never go back. The cost always comes up ($4,000 or so for the whole package), but then afterwards come the ravings about how precise and fast the shifting is. The system is durable too: some use Di2 shifting on their cross bicycles. Additionally, the battery lasts a long time and the concept of plugging in your bike is no longer foreign.
Frame and Wheel is also excited by the fact that launching the framesets as a Di2 package will position the Austro-Daimler Superleicht Carbon at the premium end of the market, which makes a lot of sense given the low volume of the operation at the moment. This is where the brand should be. Frame and Wheel reads that Di2 Ultegra is rumored which will only make digital shifting more accessible to the market. Elsewhere, Frame and Wheel is finalizing more colorful graphics for the standard frames and perhaps a few more Di2 frames. All of this will take time, but it is funny how these things work.

Saturday, February 12, 2011

Cold light of day

Frame and Wheel learned somewhere that one of the most important sources of information about a bicycle for a buyer comes from the guy on the floor of the independent bicycle dealer (IBD). A few simple words of praise or doubt can make or break a transaction. Frame and Wheel is quite certain that this is true. Frame and Wheel believes that the recommendation of the mechanic is even more important given that the mechanic is the person who must spend the time and the energy fixing the thing. Frame and Wheel has learned from eBay Selling Services that one learns the true condition of an item as it is cleaned, imaged and described. With new items, real knowledge is acquired when the build process begins. Frame and Wheel brought the sample Austro-Daimler Superleicht to the local mechanic to begin the build up process. The frame was vigorously inspected through experienced eyes and things were spotted that Frame and Wheel would never have spotted.
The first observation is that the frame does not have a mount for the front derailleur. There are holes for the screws that will fix the mount to the seat tube, but the mount is not included (usually a frame is delivered with this mount already on the frame). Frame and Wheel remembers discussing this during the ordering process and selecting a braze-on mount for the front derailleur. It appears that something was lost in the translation. The lesson here is that assume that nothing is fully understood and insist on complete exactness.
The next observation is about what internal cabling really means. Full internal cabling means a clean look to the bike as all the cables run inside the tubes and thus a sharp profile for the cyclist. For the mechanic it means some extra work, some of it quite painful. This frame requires that the rear derailleur cable and the front derailleur cable both run inside the down tube, with the front derailleur cable emerging just behind the seat tube and the rear derailleur cable continuing on through the chain stay and continuing straight on into the rear derailleur. This means that cable housing for two cables must squeeze through the opening on the left side of the down tube. It also means no cable stops.
The fishing line shown in the images allows the mechanic (not the cyclist) to run the cable housing all the way through the frame without having to "fish"the cable housing around for the exit holes; once the housing is in place, the mechanic can run the cable through the housing (all sounds very simple, but not really). This means that there is three or four feet of cable housing running from the brake/shifter, through the frame and right up to the front derailleur and the rear derailleur. This will have some impact on the feel of the shifting and will make replacing cable housing a more time consuming and technical process; it also means more weight. It also means that the cable is protected from the elements and that grit will not work its way into the cable housing and thus making it difficult to shift (cyclocross bikes are set up with cable housing running full length of the cable for this reason). The reality is that the industry is migrating towards internal cabling for high performance frames. Frame and Wheel notes that some companies like Felt Bicycles have made it easier for the mechanics by clearly labeling how and where the cables are supposed to go. Add an instruction manual to the list of things to do.
Finally, it was noted that the water bottle mount for this particular frame is not centered on the seat tube. Indeed, it appears to be slightly angled to the right. This particular frame is a sample frame that will eventually be built up for a test rider. If it were not a sample frame, it would go back to the manufacturer or onto eBay. The conclusion is that this adventure is going to have many challenges and it will take longer than expected to achieve what seem like simple things. That should make achieving these goals that much more satisfying. It also means that Frame and Wheel will be hanging onto the S2.

Thursday, February 10, 2011

Frame and Wheel website and on Facebook

Frame and Wheel finally managed to set up a website. The website is www.theframeandwheel.com. Frame and Wheel can also be found on Facebook as "Frame and Wheel", but since Frame and Wheel is such a novice at that medium, directions about how to get there cannot be provided. Frame and Wheel will attend a seminar about how to use Facebook next week. 
The website features this blog as well as the Frame and Wheel eBay Selling Services blog, and Frame and Wheel's new eBay store. Frame and Wheel envisages phasing out the eBay services blog and integrating that into the Facebook account. Frame and Wheel has already imported most of the images of the items sold by the service to an album on Facebook. 
Frame and Wheel is very pleased with its new eBay store. In a stroke of marketing genius, Frame and Wheel changed its eBay user id to frameandwheel from austro84. Frame and Wheel envisages putting one of the new Superleicht frames up for auction at some point to see what the market will bear.

Sunday, February 6, 2011

Requiem

Frame and Wheel returned to the sport of cycling in 2002 on the Austro-Daimler Superleicht. After a year, Frame and Wheel upgraded to a Trek Madonne and from there switched to a Trek 5.9. Then came four years of Cervelos: Frame and Wheel raced a Cervelo R3 and about two years later switched to a Soloist. After that came the S2. The Soloist / S2 is the most satisfactory bike Frame and Wheel has ever ridden. It is light, it is stiff, with a set of deep dish wheels it is fast; it is comfortable and steady and it has great lines. Frame and Wheel preferred it to the R3. Frame and Wheel could never imagine ever wanting to ride a different bike. But Frame and Wheel is sentimental and wishes to ride and race again an Autstro-Daimler. Frame and Wheel has nurtured contacts in Asia, set up a company, written a rambling plan, retained counsel, sought advice and is about to make this dream a reality at least for a little while. Frame and Wheel honors its previous bikes with the following images.



















Friday, February 4, 2011

Austro-Daimler Superleicht Carbon 53 cm


Frame and Wheel posts more detailed images of an Austro-Daimler Superleicht Carbon (53 cm). Frame and Wheel estimates that this frameset including seat post and front fork is about 1,000 grams to 1,200 grams Between 2.2 to 2.5 pounds) but will not know for sure until a new digital scale arrives. The frame features braze on mounts for the front derailleur, internal cabling, carbon drop outs, carbon steer tube, carbon seat post with double bolt clamp, replaceable derailleur hanger, 68 mm bottom bracket with English threads, integrated headset (1 1/8 inch to 1 11/4 inch). The lettering and the logo is painted on the to the frame. Frame and Wheel notes that the poll on the blog for many months showed that SRAM Red was the preferred group set for the first bike (6 votes). Very recently, Dura Ace 7900 took the lead (7 votes). One voter prefers Campagnolo Record perhaps in the spirit of the original. Zipp 404 clinchers are the unanimous choice of the market, which makes it easy for Frame and Wheel. 


Cm
53
Seat tube (C - T)
53.0
Top tube (effective)
54.0
Head tube
14.0
Chain stay
41.0
Front center
59.0
Wheelbase
99.0
Head tube angle ⁰
72.0
Seat tube angle ⁰
74.0
Bottom bracket drop
68.0
Stack *
54.7
Reach *
37.2
Fork rake
4.5


Wednesday, February 2, 2011

Austro-Daimler Superleicht revival

 
 
 
 
Frame and Wheel is in possession of nine carbon fiber Austro-Daimler Superleichts. These are MCR-01 carbon road frames manufactured by More Choice Inc. of Taiwan. They are sample frames that will ultimately be used to develop and refine a new business model for the high performance bicycle market.  These nine frames will be built up built up for interested test riders, sold out right as framesets or as fully built up bikes, using the IBS network or eBay. 


Observations on auctions

Frame and Wheel is finishing up an auction of bicycle gear for a client and reports here some of the insights from the auction (please see a summary of the items at (Frame and Wheel eBay Selling Services).
The market is very efficient. Early on, Frame and Wheel received a bollocking from an experienced seller in Canada (known by his eBay moniker, Snuglit) for selecting the incorrect shipping service. Frame and Wheel inadvertently chose United States Postal Service Express International believing that it was the discount service. Frame and Wheel was mistaken, fooled by the trickery of the drop-down menu: the discount service is First Class International, and it is counter-intuitively located at the top of the drop-down menu (or it is not available on line at all: one must go to the post office to deliver an item using that service). Snuglit correctly pointed out that the shipping cost on this particular item was higher than the market value of the item. Snuglit also pointed out that the handling charge was too high given the low value of the item and he questioned the accuracy of Frame and Wheel weight measurements (Snuglit did not contest the auction).
Frame and Wheel learned in its previous life that when the market provides advice it is a good idea to listen. Frame and Wheel invested in a digital scale to accurately obtain correct weight measurements, switched to using bubble-wrap envelopes rather than cardboard boxes and now charges handling charges that are commensurate to the value and the handling effort of the item being auctioned. The result has been lower shipping costs, higher final value prices and higher proceeds for the client.
Frame and Wheel also learned that it is a very good idea to take a few pictures of bicycles when they are packed in the box, but before the box is closed up. This helps the buyer resolve any claims with UPS in case the bicycle is damaged while being sent. Frame and Wheel also learned that it is a good idea to clearly write "This Side Up" on the box so that UPS does not store the bicycle incorrectly.
Elsewhere, Frame and Wheel observes that Shimano Dura Ace components retain their value very well. Even the eight and nine speed items have a strong market. Brake shifters seem to be very popular too, followed by derailleurs and crank sets. Frame and Wheel is convinced that the key to a successful  auction is detailed and highly accurate descriptions that feature the good and the bad and the use of pictures and slide shows. Frame and Wheel's technical vocabulary has improved a lot.
Frame and Wheel received dozens of emails about shipping items to Australia, England, Italy and Malaysia, and emails asking about technical aspects and the provenance of items. Frame and Wheel had to relist one bike after the buyer paid for it, but then found that his client couldn't pay. Frame and Wheel was able to stop UPS from shipping the bike in time, amicably unwind the transaction and relist the bike. A headache, but not a crisis. Nevertheless, a regular feature of eBay and a reason that third parties hire Frame and Wheel to sell their unused or old items on eBay.