More Choice frame in the market

Ritte Van Vlaanderen is one example of a company that uses the More Choice-01 for its frame. The Ritte Van Vlaanderen bike is a good example of what the bike could look like when it is built up. They are selling it for $1,650 ($1,760 in June when I checked again) for the frameset and a starting price of $3500 ($3,600 in June) for a complete bike with SRAM. They have the frame weighing at around 14 pounds. There is some good technical information about the frame. They have the model with the integrated seat post. The interesting thing about this company is how they sell the frame: its all through the Internet and most of its seems to be pre order. They also are in the business of building up entire bikes. They have an interesting blog and they are placing ads in Road Magazine to promote the bike. Reynolds markets a set of wheels named Attack as well. The advertising campaign is also viral.