Tuesday, November 30, 2010

Frame and Wheel on the difficulty of spelling

Frame and Wheel discovered in the attic an old Ecology text book and quickly leafed through it. Frame and Wheel cannot remember when this course was taken, but it must have been soon after becoming an owner of an Austro-Daimler, perhaps 1985. 



Scribbled in the lower corner of page 13, is a failed attempt to spell Austro-Daimler. Indeed, Frame and Wheel is not surprised to see that spelling the name was a struggle then: many consumers still struggle with the first part of the name, inevitably saying or writing "Astro" Daimler. Frame and Wheel does remember being very pleased with the hyphenated and European nature of the brand, and longing for a jersey covered with the logo and the lettering. This was not to be as clothing that had the lettering and logos of the brand seemed not so readily available. 
Frame and Wheel did not get much further into the textbook; the highlighting and marginalia peter out in chapter two, although there are some highly original doodles later on. Frame and Wheel remembers enjoying the class and is certain that at some level, there was a benefit from it. It is not surprising that Frame and Wheel's handwriting has not improved over the years.

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