Frame and Wheel appreciates that support of the independent bike store (IBS) is essential to the success of a bike brand. Not only does the brand have to be good quality, current in its technological offerings, appealing to the eye, customized options etc., it must also have the acceptance of the IBS. The manufacturer supports the IBS by assembling the bicycle well, delivering undamaged products, using good and reliable shipping and packaging, and by being available to the IBS if there is a problem. A bicycle that is hard to assemble or that arrives with problems built into it will quickly sours the IBS' willingness to carry the brand let alone say good things about it. Indeed, Frame and Wheel has witnessed IBS salesmen dismiss their own brands.
Frame and Wheel envisages supporting its frames after they are sold with the standard features (two or three year manufacturer warranty, crash replacement) and complementing these offerings with innovative offerings such as refundable frames and package pricing models. Frame and Wheel recognizes that a key part of the support will begin at the IBS and that is why Frame and Wheel's strategy includes the IBS.
No comments:
Post a Comment