Frame and Wheel is frequently asked when the frame sets are arriving. The latest answer to that question is in December, which is very soon. Frame and Wheel is pleased to know that there some who are interested enough to ask. The real question is will the frames satisfy the target market once they are built up into bikes. Frame and Wheel is optimistic: the frames are light, stiff and distinctive; the selling price is competitive and driven by market demand; and the delivery system is a hybrid of the Internet and the traditional IBS retail distribution system. If Frame and Wheel is successful in reviving a trademark that has some lingering luster, that will be an additional bonus. If it does not work out, it will not be the end of the world, just an occasion for Frame and Wheel to ask blog followers for ideas about names.
The point is that Frame and Wheel will use the newly built up bikes to test the market for things like price and delivery. The frames will also be used to find out more about what riders want from the frames or from the company. Frame and Wheel is committed to scaling out operations by using existing infrastructure and resources (eBay, Facebook, PayPal, etc.) in this adventure and focussing on the things that add value for the company's constituents (consumers, retailers, manufacturers and shareholders).
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