Frame and Wheel is advised that every company needs an identity and that a logo is the best way to establish this. Frame and Wheel retained Dave Putt of Dave Putt Design to originate a logo for the company. Frame and Wheel explained that the name of the company refers to the two fundamental shapes of a bicycle (a diamond and a circle) and that the name was deliberately vague because the core business of the company was unknown at the time of its formation.
Mr. Putt recently provided the initial results of this exercise and Frame and Wheel is keen to obtain thoughts and comments on these logos from the consumer before beginning another round of changes (if that is required). Frame and Wheel wants the consumer to have a say in this adventure and may as well start with the logo. Also, the logo of Frame and Wheel might end up as the logo for the bicycle frame if the Austro-Daimler avenue does not work out. Frame and Wheel is not convinced that the name of the company is suitable for a carbon frame, but Frame and Wheel would like to know what the consumer thinks. Any changes or recommendations can be made at this point: color changes, repositioning the shapes, mixing and matching, with text or without text, etc. Thanks!
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