The business plan: is there a product or service

Frame and Wheel notes that the five transactions through Frame and Wheel Services demonstrates that there is demand for ebay selling services that target cyclists. Clients observe that they don't like the hassle of setting up an eBay account, obtaining a Paypal account, listing the item, packaging the bicycle, paying the fees and dealing with the questions from buyers, as well as the follow up with buyers. Meanwhile, buyers want value and selection and they want a smooth and fast transaction; they do not want to deal with someone who is going to do a shoddy job on the packaging for example or "forget" to mail the item for a few days.  Frame and Wheel notes that buyers frequently ask for a "Buy It Now" price to be included in the auction which suggests that they want items fast, even if it means paying a premium. Below is a profile of Frame and Wheel Services buyers:

Item	Buyer transactions	Star	State	Country
2008 Felt B 12 frame	138	Turquoise	New Jersey	USA
Part Tool PRS-5 stand	126	Turquoise	Washington	USA
2003 Felt S 22	50	Blue	British Columbia	Canada
Race Face Next Carbon bars	33	Yellow	Illinois	USA
2007 Kona Major Jake	19	Yellow	North Carolina	USA
Inside Ride F Model Roller System	1	None	Quebec	Canada

All the buyers have 100% positive feed back scores. Two buyers have a turquoise star with 138 and 126 transactions; one buyer just moved from yellow to blue star status with 50 transactions; two buyers have yellow star status with 33 and 19 transactions and one buyer has no star color status given that his transaction with Frame and Wheel was his first. Buyers need more than ten transactions to obtain the color yellow. 

The significance in Frame and Wheel's view is that there are buyers who are just learning how to buy on eBay because of the promise of good vale, and there are buyers who buy their cycling gear primarily on eBay. For example, the buyer of the Felt B 12 went on to purchase shifters and cycling clothing after buying the frame. Previous to buying the frame, he bought a Rival front derailleur and numerous other items from eBay cycling stores and individuals. The remarkable thing to note is that this buyer is buying from eBay bicycle stores that have thousands of transactions to their name. This demonstrates that there is a lot of purchasing that is moving on-line. This is one reason why  Frame and Wheel is improving its eBay selling skills by selling bicycles for cyclists.