This is an interesting article about the cycling market in Britain. It is titled the The Rise of the Mamil (Middle Aged Men in Lycra). It is tongue in cheek, but there are some relevant facts: many cyclists are older, say between 35-44 years of age, and they have enough income to buy bikes like the Pinarello Dogma (a frame that retails for $5,500). The article suggests that this behavior is a function of a mid life crisis for men and that rather than buy a car or a motorcycle, they are buying high end frames so that they can get out and get fit. It describes the club scene in pretty good detail. Frames and Wheels knows from riding in the club rides and at the races that there are many riders in this deomgraphic.
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