Solving the problem
The company solves these problems by providing only frames rather than a completely built up bicycle to its network of IBS agents. This allows the consumer to use the Internet to research, choose and negotiate the prices of components and wheelsets with the IBS and it gives the IBS the opportunity to recommend and order the components and wheels, build the bicycle and service it in the future. The consumer is obtaining the price, selection and convenience of the Internet and the service and support of the IBS; the IBS is competing with online retailers on the basis of personal and value-added service and managing its inventory more efficiently.
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